Back in May 2008, the Advertising Council joined Americans for the Arts and the NAMM Foundation to launch a new series of public service advertisements (PSAs) designed to promote the benefits of arts education. The 30 second commercial was one of the ads.
If you need to quickly impress parents with stats and facts about the benefits of arts education, check out the campaign website. As it states, kids need a daily serving of the arts just like they need a well-balanced nutritional diet. Unfortunately, most kids don’t get enough art – in or out of school. Be sure to visit the site as it also features a number of resources, activities, case studies and a nice list of 10 simple ways parents can get more art in their kids’ lives.
- Improve kids’ overall academic performance.
- Show that kids actively engaged in arts education are likely to have higher test scores than those with little to no involvement.
- Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, teamwork and more.
- Teach kids to be more tolerant and open.
- Allow kids to express themselves creatively and bolster their self-confidence.
- Keep students engaged in school and less likely to drop out.